Digital MarketingLearn what digital marketing is, why digital marketing is important in helping businesses thrive, learn the basic concepts (SEO, SEM…) and how to use digital marketing to optimise your efficiency, reach, reputation and retention. Learn to research (competition, audience…) and analyse, and the ways, tools and channels to do digital marketing including organic, paid, ppc, social media marketing, learn how websites track the user usage and journey, and discover analytics including Google Analytics… and much more