This course provides both a conceptual and practical awareness and understanding of the fundamentals of Digital Marketing. It fosters an appreciation of the importance of the discipline and the various ways in which it helps businesses and entrepreneurs achieve their goals, attract ideal audiences and convert them into loyal customers. These basic builing blocks of digital marketing literacy are useful transferable skills in employability or a strong stepping stone to a career in the subject, whether as a general digital marketer or in one of its specialised areas.
The importance of this course, instructor and learner’s itroduction.
An overview of Digital Marketing and a first practical homework to help you start thinking like a marketer.
Learn how to formulate a DM strategy and develop an action plan that help you achieve your business goals
Explore and evaluate Digital Marketing Channels such as website, mobile, social media and much more
A complete guide to why and how to do effective Affiliate Marketing, the most passive income producer.
Manuella has a Masters in Natural Language Processing, basically Computer Science and Linguistics and has been working in IT for over 25 years, including at the University of Manchester for 18 years and in the commercial world until she went full-time freelance.
Learn, the right way
Empower your life and career beyond exams.
Learn in Your Own Time
Study at Your Own Pace
24/7 12 Months Access
Be on a Desk /on the Go
Receive Expert Support
Save on Major Costs
Enjoy IT From Anywhere
Learn and Get Certified
Learn securely & safely
Track Your Progress on our e-learning system
Benefit from intricate learning design and higher retention methods
Harness your best assets and your own learning styles
Strengthen your IT literacy
Rank your efforts with points, badges and awards
Receive tailored support from industry experts
CONTENT & ACTIVITIES
Check yourself with personality, diagnostic, self and summative tests
Prepare and be 100% ready with mock exams
Enjoy the variety of interactivity & Multimedia material
Learn from practicing industry experts with over 20 years experience
Build your own portfolio with practical work and a summative project
Refresh your CV / resume with professional flair
This Programme’s Target Audience
This programme is a 360 introduction to the basics of IT designed for:
- people who use some, little or no IT but want to get the foundations to understand what it is they use, what other people are talking about, in particular IT sales and support.]
- people who want to kickstart their careers in IT, prviding them with the fundamentals and the route to further, more specialised IT options
- people who use IT daily for work or socially or even at home but might need to fill the gaps for
- people who want to better their careers in any other discipline, yes even medicine or accounting, by learning some widely recognised transferable skills
Whether you are looking to start or perfect your IT, this programme will give you the basic digital literacy required to master the awareness, understanding and practice of the fundamentals of IT.
Word PROCESSORS, Presentation tools, Web tools including browsers, search engines, SEO tools, content management systems in particular WordPress, e-learning tools, e-commerce software, video editors in particular movie maker, graphic tools such as paint and many more…